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Ingredients in byPureNaturals Cream Hair Colour
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Ingredients in byPureNaturals Cream Hair Colour

Hair colour has been a passion for our company. With two women entrepreneurs at the helm, it has always been a topic close to heart. We’re as passionate about what we put into our formulas as what we leave out.

Our Cream hair color is crafted in collaboration with French hair colour Aequo, who are leaders in Cream hair colour in Europe. It is an ECO-CERT certified Organic hair colour according to strict European Union (EU) safety standards for hair color formulation—meaning, we will never use certain potential ingredient offenders in our formulas.

Our 100% Pure Natural Powder Hair Colour is a 100% Natural herbal hair colour (Yes! You read that right. It is a 100% Natural, no chemical formulation). It is made via a proprietary combination of 22 herbs by our hair colour expert who also happens to be a 4th generation farmer of Organic Herbs. Now, how many companies can boast of that? 

We take pride in what we have made and want to share it with you. We are shout-it-from-the-rooftops proud to use ingredients that nourish your hair. We are also continuously evolving to see what better we can do for you in terms of your hair care.


Meet our List of ingredients in Cream hair colour: What we are Free of? What we Have in plenty!



Ammonia is an ingredient commonly used in hair color. It has a strong odour, and exposure to ammonia fumes can irritate skin, eyes, throat, and lungs, causing watery eyes, itchy scalps, coughing, or burning.

We never use ammonia in any of our formulas. Instead, in our cream hair colour we use Ethanolamine, an ingredient that helps give predictable, permanent results, without any harsh odour.


PPD is short for para-phenylenediamine, a hair dye traditionally used to create darker shades of hair color. It is known to be an allergen and skin sensitizer. Contact with the skin can cause dermatitis in susceptible individuals. Although many manufacturers use PPD in their products, we have decided to use alternatives.

We never use PPD in our hair color or in any of our formulas. One key ingredient used to replace PPD is a Toluene Diamine derivative called Toluene 2,4-Diamine Sulfate (TDS). Color with TDS creates the same rich, dark shades our clients love. While TDS can also be a skin sensitizer, TDS is generally shown to have a much lower likelihood of allergic reactions than one would expect from the use of PPD.

Our Powder Hair Colour do not contain PPD, PTD or TDS. It is a mixture of herbs only.


Although it’s used in most permanent hair colors due to its efficacy in coloring hair, we never use resorcinol in our formulas as it is classified as a hazardous chemical and can be toxic to the immune system. In fact, resorcinol has been formally classified as an irritant by the European Union, and has been prohibited in cosmetic products in several countries. Resorcinol is a skin sensitizer, and can be one of the ingredients that users are allergic to in hair dye.

We never use resorcinol in our ingredients. Instead, we use 2-methylresorcinol, which has a different molecular structure, and which the E.U. Scientific Committee on Consumer Safety classified as lower-grade skin sensitizer compared to resorcinol.


Widely used in beauty products as a cosmetic preservative to promote longer shelf life, there is concern that parabens may interfere with the endocrine system.

While current analysis concludes that they are safe at the levels presently used in other cosmetic products on the market, the long-term impact of parabens continues to be researched, so we do not use parabens in any of our formulas.


Phthalates are often used as solvents and plasticizers in shampoo and styling products, and many are banned in the EU. Some studies have found that phthalates might have some effects on reproductive hormones.

We do not formulate products using ingredients that contain phthalates.


Gluten is sometimes found in wheat proteins used to preserve the structure of the hair. However, for those that are sensitive to gluten, we decided to err on the side of caution, and have removed it from all of our formulas.

We never use ingredients that contain gluten. Instead of wheat proteins, we use keratin, a natural protein found in both hair and skin, to preserve and strengthen hair.


SLS is a surfactant, meaning it lowers the surface tension between ingredients and creates the lather often associated with shampoo and other hair products. However, SLS is also known to strip the protein from hair, depleting the hair and scalp of beneficial protective oils. Products containing harsh surfactants like SLS are also known to contribute to color fade. In severe instances, SLS can also irritate the scalp, causing redness, dryness and itching.

For this reason, we never use sodium lauryl sulfate in our products, opting instead to use sodium laureth sulfate, a gentler alternative. Sodium laureth sulfate is also used in our formulas to ensure a full, even application of color, and total removal of color from the scalp and hair while rinsing.


Some evidence shows that in high concentrations pigment-grade (powdered) and ultrafine titanium dioxide dust may be linked to cancer, allergies, immunotoxicity and organ system toxicity, among other problems.

We never use titanium dioxide in any of our formulas.


We love animals. Nothing we make is ever tested on them.


Abyssinian Oil 

Abyssinian oil improves hair's manageability, shine, and moisture, and, as a bonus, acts as a shield against irritants. Along with its antifungal properties, since the oil is easily absorbed by the hair, it boosts shine and condition and promotes glossiness.


Argan oil is a multi-tasking ingredient that nourishes hair from root to tip. It contains vitamin E that can help repair damaged ends and protect hair from future breakage. It restores shine and adds natural smoothness, while hydrating and softening to leave hair feeling silky and healthy.

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